A professional website is a must these days! It often makes the difference between a potential customer choosing your business or going with one of your competitors.
It can be difficult to know what you need as websites come in all shapes and sizes (so to speak!) and it can often get costly if you leave it up to opportunistic development companies to tell you what they think you need.
Every website we build starts with a great framework built in called a Content Management System, which allows you as the website owner control to make many of the routine updates that other developers would often charge you to do. Seemingly small things like this can save you a lot of money in the long run, and after all, isn’t the purpose of having a website to make you money?
Below are some other key features available if you choose to have us build your website:
Custom Design – Don’t be forced to use a boring template designs to save money, we can customise a design unique to your business at an affordable price.
Search Engine Optimisation – A key component to an effective web presence is ensuring you rank well on the search engines. If people are searching your business or for businesses in your industry you want to take steps to ensure they find you and not just your competitors.
Analytics Reports – Track the effectiveness of your marketing efforts and SEO with detailed reports on how much traffic is coming through your website and where it is coming from.
Email Hosting – Choose to have your own domain-based email accounts to increase professionalism (e.g. you@yourdomainname.com)
Photo Galleries – Have great pics to share? Having a photo gallery on your website is a great way to draw potential customers in and have them connect to your brand!
Events Calendars – Let people know what’s on and happening in your business world. Keeping people up to date with the latest happenings is sure to keep them coming back!
Contact Forms – Don’t post your contact information on your website just to be contacted by hundreds of companies trying to sell you something. Integrating a contact form allows people to contact you via your website without having to display your email address, which decreases incidences of spamming.
E-commerce Capabilities – Want to sell something online? Integrating an E-Commerce system with your website can allow you to reach a much broader market not limited by your geographic location.
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In the current marketplace competition is fierce, so it becomes even more important to make a good first impression!
Strong Corporate Branding is an integral part of any successful business. Our Graphic Design team can ensure you have a professional image in the marketplace.
Often people don’t realise what makes a potential customer choose one business over another, but studies in psychology have found that attention to detail in design can make a huge difference in brand selection.
Design services we offer include:
Logo Design
Business Cards
Event Posters
Promotional Materials
Stationery
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Probably the most under-utilised marketing tool available, Email Marketing can produce tangible results whilst remaining extremely cost effective!
Many people associate Email Marketing with “Spamming” due to high incidences of unauthorised emailing in the past. Those who have their finger on the pulse will know that anti-spam laws have seen anyone emailing for commercial purposes being required to only send to databases that have expressly indicated they would like to receive emails from that company and they must add an “Unsubscribe” link to their emails so that if people wish to opt-out of receiving emails from that company, they can remove themselves from the list.
Building a database the right way and implementing a well-designed professional HTML email campaign is one of the best ways to stay connected with customers who have patronised your business. We have seen outstanding results for our clients, not only in maintaining relationships, but producing large volumes of tangible sales, all the result of the main purpose; the constant reminder that your business is still there!
Our Email Marketing Campaigns offer the following:
Privacy Compliant
Custom Design
Autoresponders
Database Generation
Tracking Reports
Website Integration
Preset Sending Capabilities
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The fastest growing social phenomenon is here and it ain’t slowing down! Social Media cannot be left out of your marketing strategy!
The next generation of consumers spend hours on Social Networking sites like Facebook, Youtube & Google+. If you want to capture their attention you need to have a presence in the places where they are spending their time. This new virtual marketplace is constantly moving so you need to keep your finger on the pulse, or have us do that for you!
We provide the following Social Media services:
Facebook Landing Pages
Twitter Page Design
Youtube Channel Design
Strategy Creation
Implementation Training
Review and Analysis
Mailing List Integration
Media Cross Promotion
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