– WELCOME TO –
A Unique Kind of
Digital Marketing Agency on the Gold Coast.
We believe it’s important to begin with the end in mind, and are deliberate in helping you achieve your business objectives – whatever they may be!
What is digital marketing or online marketing?
These terms are often used interchangeable and relate to the process of enhancing the online presence of your business to serve a range of objectives. The right approach to your online marketing strategy will be dependent on your business and the outcomes you want to achieve. Digital marketing can help to:
- Target potential clients online
- Generate quality traffic and leads to your business
- Raise brand awareness
- Develop an online (and offline) community around your business
- And many, many more..
It’s positive to think of a typical client lifecycle and tailor your digital strategy to each point in the process.
The client lifecycle traditionally looks like this:
- Attraction: Generating quality leads to your business
- Engagement: Providing relevant, valuable and engaging content
- Conversion: Converting leads into new business – focus on ROI
- Retention: Enhance customer/client lifetime value
- Advocacy: Your customers or clients become your sales team
At Enhance Industries our online marketing agency is focussed on ensuring your business is positioned to be effective at every stage of the client lifecycle. We work with you to optimise this process and enable your business to thrive in a way that is profitable and that aligns with your vision.
Digital marketing services
So what makes our digital marketing agency unique?
Enhance Industries isn’t your typical Gold Coast digital marketing agency. For the majority of our team, digital marketing isn’t our first career. In our ranks we have ex-bankers, ex-lawyers, musicians, property managers, serial entrepreneurs, a game designer and a couple of academics. However, the common thread is entrepreneurship. The value to you is having access to a multi-faceted team with practical experience across a range of industries – with mad skills in digital.
At Enhance Industries we leverage our network of local talent who create remarkable work in a way that’s effective, efficient, and as lean as possible for our clients.
Can working with a Gold Coast Digital Marketing Agency really improve your bottom line?
You would expect me to say yes, but from my experience, digital agencies aren’t for everyone. To be effective in competitive online markets, it often requires a reasonable investment of time and money, which isn’t an option for everybody. Knowing how effective this stuff is, businesses need to have the capacity or ability to scale their operation to be able to handle the influx of new business and deliver value to an expanded client base.
It’s also important to note, that not all digital agencies are created equal; depending on individual areas of expertise you may find that one digital agency is better positioned to help you achieve your business objectives than others. For example, we don’t specialise in app development, however the challenges we can help you overcome are:
- Designing and developing a modern responsive website
- Increasing organic website traffic through Search Engine Optimisation
- Generating targeted leads through Google AdWords, social, and video advertising
- Creating engaging video content, including animated and informational videos
- Developing an engaged community via social platforms
- Providing data driven insights and strategies that support your business objectives
- Implementing effective sales processes, nurture campaigns and community building initiatives
- Leverage email marketing, survey funnels and nurture tracks, to drive engagement and conversion
- Conversion rate optimisation (CRO)
- Crafting a digital strategy with KPIs that achieve your business objectives
If any of the above sounds like you, then get in touch and we can organise a no-obligation consultation session to discuss your business objectives.